Backstory

The Produce Company is a leader in the delivery of fresh, high quality produce to the hospitality industry in New Zealand. They wanted UiRevolution’s help with their customer application. Moving the order process onto an application will help The Produce Company expand their digital presence, save time and money, attract more customers and deepen the loyalty with existing customers.

 

Why we did it

We were excited to help The Produce Company expand their online presence and create this app for their wide range customers.

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How we did it

We wanted to provide a faster and more enjoyable ordering experience for their customers. Throughout the design process we held regular testing sessions with regular customers and the sales team at The Produce Company. Getting feedback from both the users and the client helped us create the best possible user experience for online ordering.

We created three proto personas based on assumptions. This was to get an understanding of what users wanted to achieve 

We created three proto personas based on assumptions. This was to get an understanding of what users wanted to achieve 

 

Outcome

We curated an ordering experience that was quicker and easier than calling The Produce Company directly.

A custom home screen shows frequent users their most commonly order products to speed up the ordering process.

The shopping cart is easily accessible on all pages, allowing the checkout process to be at their fingertips throughout the app.

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