The Fonterra Activate competition selected 8 innovative teams to pitch ideas to help farmers be more productive, innovative, safer and globally competitive.
Each team was tasked with presenting their prototype to a panel of judges from a variety of backgrounds relevant to the dairy and farming innovation industry. The format of the presentation followed a “Dragons Den” approach.
Why We Did It
We listened to what farmers wanted.
We wanted to help farmers get more done with less resources.
New Zealand farms have a significant pool of technology for managing cattle, sheep and grass, but very little for managing their human resources.
How We Did It
We teamed up with Nigel Taylor, a fine young, down to earth, smart farmer from New Plymouth farmer.
We put on our gumboots and spent time on the farm. We led the boys through a thorough tech/design process and helped them to create the app they knew they needed.
We delivered a UX model and a UI design running within a prototype iPad App in 6 weeks.
We won the competition because of design thinking. We co-created a solution - with farmers for farmers.